Luisa del Rosal serves as the Executive Director of the Tower Center & founding Executive Director of the Mission Foods Texas-Mexico Center both at SMU. Del Rosal has strategic and operational responsibility over both centers, staff oversight and board relations. Her leadership role ensures that all programming, research & fundraising align with the mission of each center. A leading expert on Texas-Mexico relations, her foci are education policy, cross-cultural integration and international trade. She is a dedicated volunteer of the Junior League of Dallas and serves on several nonprofit boards, including Communities in Schools-Dallas Region, SMU Catholic Campus Ministries, the Lone Star Parity Project and the St. Philip & St. Augustine Catholic Academy. Luisa lives in North Dallas with her husband Ricardo. They are members of St. Rita Catholic Community. In 2020, del Rosal was the Republican candidate for Texas House District 114, and she is currently running for the 2022 election.